Agency

The Group Advertising is a national multicultural advertising and digital agency that empowers established and emerging brands to build stronger consumer relationships for remarkable, sustainable growth.

As mainstream evolves towards multicultural, our Transcreational Marketing © Approach ensures brands become culturally relevant through the power of intuitive storytelling, an omnichannel strategy, and meaningful cultural connections.

Founded in 2006, TGA gives our clients a resilient competitive advantage. Our leadership team is comprised of senior level professionals who bring game changing expertise from around the world—USA, Europe, and Latin America.

TheGroupAdvertisingisanationalmulticulturaladvertisinganddigitalagencythatempowersourclientstobuildstrongerconsumerrelationshipsforremarkable,sustainablegrowth.

Asmainstreambecomesmulticultural,ourTranscreationalMarketing©Approachensuresbrandsbecomeculturallyrelevantthroughthepowerofintuitivestorytelling,anomnichannelapproach,andmeaningfulculturalconnections.

Foundedin2006,TGAgivesourclientsaresilientcompetitiveadvantage.Ourleadershipteamiscomprisedofseniorlevelprofessionalswhobringgamechangingexpertisefromaroundtheworld—USA,Europe,andLatinAmerica.


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Thinking

More than 44% of consumers in the U.S. are currently multicultural, with 52% of that being Gen Z. How you respond to these consumers, will determine if your future business flourishes versus simply surviving. Fusing smart intel with consumers’ cultural nuances gives you the precise insight to engage different cultures, increase market share, and build loyal relationships.


HOW TRANSCREATIONAL MARKETING© WORKS

Every element of what we do will give you 100% confidence. Using our Transcreational Marketing © approach, our experts will empower you with a dynamic brand experience that is CULTURALLY RELEVANT ™.

Transcreational Marketing Animation

Work


CASE
STUDIES

Services




01.

Market Research

We help you identify and understand the opportunity to engage new multicultural audiences, providing deep insights into their desires and preferences to drive meaningful brand engagement.

02.

Multicultural Campaigns

We develop and launch strategic campaigns that target specific multicultural audiences to expand your reach, activate new consumers and increase your overall market share.

03.

Digital & Creative

We utilize a proprietary digital marketing system to drive performance and ROI, paired with insight-driven strategy and award-winning creative.

04.

Media Buying

We combine our deep understanding of the new media landscape with our expertise in reaching multicultural consumers to develop and deliver powerful media solutions.

PARTNERS

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HAPPY CLIENTS
SAY IT ALL

"TGA is an invaluable partner for our global multicultural marketing campaigns. We are pleased with their efficiency, flexibility, and competitive pricing. This agency is a reliable and essential asset to our marketing strategies."

Fernando Delgado
(Former) Global Head of Marketing for CSL Plasma

"I highly recommend this agency for their experience, knowledge of the market, creativity, and full-service capabilities. TGA worked diligently to help us produce effective Hispanic campaigns to meet our target sales in 25 markets."

Noela Searano
(Former) Director of Marketing Hooters of America

"Their "out of the box" thinking is refreshing and delivered prompt solutions to our advertising and sales challenges. TGA was 100% dedicated to our business and ensured that all of our Hispanic initiatives were successful."

John Mantione
Vice President of Fields BMW

"We have enjoyed working with TGA for several years and found them to be extremely knowledgeable and insightful in all our multicultural marketing. I also highly recommend this agency as a provider of qualitative research."

Brett Barnhardt
Treasure Coast President for Southstate Bank

"Anyone interested in finding a voice in the Hispanic Market should hire TGA before your competitor does. They provided critical insight and a clear path to new demographics; and successfully introduced our brands to the multicultural market."

Benjamin Blessing
Chief Operating Officer for NFI

"TGA’s approach to creating campaigns that are authentic, sincere, and unique to the Hispanic people are a pathway to growth and success. The team helped us double the size of our Hispanic audience."

Jeff Stanford
VP of Marketing for Orlando Science Center

TEAM

Piloted by Hernan Tagliani, the leading multicultural marketing expert, our group is a powerful collaboration of the industry’s top talent, innovative companies, and world-changing technologies.

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    Hernan

    President-CEO

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    Shelly

    COO / CFO

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    Fabian

    Executive Creative Director

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    Melia

    Creative Director

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    Matthew

    Account Manager

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    Sofia

    Graphic Designer

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    Berry

    VP of New Business

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    Randy

    Digital Strategist

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    Alex

    Digital Media & Web Dev.

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    Julian

    Art Director

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    Myrna

    VP of Strategy

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    Michelle

    Media Strategist

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    Neil

    Media Planner

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    Joel

    Director of Public Relations

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    Louis

    Barketing Manager

Latest
Updates

TGA On A New Horizon

Orlando, FL – August 12, 2024 TGA is excited to announce the acquisition of a new client roster for the agency: Horizon Distributors. The agency will be in charge of...
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The Group Advertising Named 2024 Best Multi-Disciplinary Advertising Agency

Orlando, FL – July 19, 2024 We are thrilled to announce that The Group Advertising has been honored with the 2024 Best Multi-Disciplinary Advertising Agency award by the prestigious Southern...
Read More

3 Marketing Tips to Regain Your Momentum

Article originally published on Entrepreneur While some industries have benefited from being nimble amid the pandemic, others are still struggling to generate sales. In the corporate world, it has been...
Read More

LET'S ACTIVATE
MORE CONSUMERS

Call us: (407) 898-2409

Email us: newbusiness@thegroupads.com

Or send us a note:


    ORLANDO (HQ)

    1221 N. Mills Ave., Suite B
    Orlando, FL 32803

    NEW YORK

    1359 Broadway, 3rd Floor
    New York, NY 10018

    MIAMI

    1000 Fifth Street
    Miami Beach, FL 33139

    BUENOS AIRES

    Cap. Gral. Ramón Freire 3251
    Ciudad de Buenos Aires,
    Argentina