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Hernan
President-CEO
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Shelly
COO / CFO
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Fabian
Executive Creative Director
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Melia
Creative Director
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Matthew
Account Manager
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Sofia
Graphic Designer
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Berry
VP of New Business
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Randy
Digital Strategist
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Alex
Digital Media & Web Dev.
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Julian
Art Director
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Myrna
VP of Strategy
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Michelle
Media Strategist
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Neil
Media Planner
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Joel
Director of Public Relations
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Louis
Barketing Manager
Agency
The Group Advertising is a national multicultural advertising and digital agency that empowers established and emerging brands to build stronger consumer relationships for remarkable, sustainable growth.
As mainstream evolves towards multicultural, our Transcreational Marketing © Approach ensures brands become culturally relevant through the power of intuitive storytelling, an omnichannel strategy, and meaningful cultural connections.
Founded in 2006, TGA gives our clients a resilient competitive advantage. Our leadership team is comprised of senior level professionals who bring game changing expertise from around the world—USA, Europe, and Latin America.
TheGroupAdvertisingisanationalmulticulturaladvertisinganddigitalagencythatempowersourclientstobuildstrongerconsumerrelationshipsforremarkable,sustainablegrowth.
Asmainstreambecomesmulticultural,ourTranscreationalMarketing©Approachensuresbrandsbecomeculturallyrelevantthroughthepowerofintuitivestorytelling,anomnichannelapproach,andmeaningfulculturalconnections.
Foundedin2006,TGAgivesourclientsaresilientcompetitiveadvantage.Ourleadershipteamiscomprisedofseniorlevelprofessionalswhobringgamechangingexpertisefromaroundtheworld—USA,Europe,andLatinAmerica.
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Thinking
More than 44% of consumers in the U.S. are currently multicultural, with 52% of that being Gen Z. How you respond to these consumers, will determine if your future business flourishes versus simply surviving. Fusing smart intel with consumers’ cultural nuances gives you the precise insight to engage different cultures, increase market share, and build loyal relationships.
HOW TRANSCREATIONAL MARKETING© WORKS
Every element of what we do will give you 100% confidence. Using our Transcreational Marketing © approach, our experts will empower you with a dynamic brand experience that is CULTURALLY RELEVANT ™.
Work
CASE
STUDIES
Services
Market Research
We help you identify and understand the opportunity to engage new multicultural audiences, providing deep insights into their desires and preferences to drive meaningful brand engagement.
Multicultural Campaigns
We develop and launch strategic campaigns that target specific multicultural audiences to expand your reach, activate new consumers and increase your overall market share.
Digital & Creative
We utilize a proprietary digital marketing system to drive performance and ROI, paired with insight-driven strategy and award-winning creative.
Media Buying
We combine our deep understanding of the new media landscape with our expertise in reaching multicultural consumers to develop and deliver powerful media solutions.
PARTNERS
HAPPY CLIENTS
SAY IT ALL
TEAM
Piloted by Hernan Tagliani, the leading multicultural marketing expert, our group is a powerful collaboration of the industry’s top talent, innovative companies, and world-changing technologies.