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Agency

The Group Advertising is a national multicultural advertising and digital agency that empowers established and emerging brands to build stronger consumer relationships for remarkable, sustainable growth.

As mainstream evolves towards multicultural, our Transcreational Marketing ^© Approach ensures brands become culturally relevant through the power of intuitive storytelling, an omnichannel strategy, and meaningful cultural connections.

Founded in 2006, TGA gives our clients a resilient competitive advantage. Our leadership team is comprised of senior level professionals who bring game changing expertise from around the world—USA, Europe, and Latin America.

TheGroupAdvertisingisanationalmulticulturaladvertisinganddigitalagencythatempowersourclientstobuildstrongerconsumerrelationshipsforremarkable,sustainablegrowth.

Asmainstreambecomesmulticultural,ourTranscreationalMarketing©Approachensuresbrandsbecomeculturallyrelevantthroughthepowerofintuitivestorytelling,anomnichannelapproach,andmeaningfulculturalconnections.

Foundedin2006,TGAgivesourclientsaresilientcompetitiveadvantage.Ourleadershipteamiscomprisedofseniorlevelprofessionalswhobringgamechangingexpertisefromaroundtheworld—USA,Europe,andLatinAmerica.

WE MAKE BRANDS CULTURALLY RELEVANT ™.

Thinking

More than 44% of consumers in the U.S. are currently multicultural, with 52% of that being Gen Z. How you respond to these consumers, will determine if your future business flourishes versus simply surviving. Fusing smart intel with consumers’ cultural nuances gives you the precise insight to engage different cultures, increase market share, and build loyal relationships.

HOW TRANSCREATIONAL MARKETING^© WORKS

Every element of what we do will give you 100% confidence. Using our Transcreational Marketing © approach, our experts will empower you with a dynamic brand experience that is CULTURALLY RELEVANT ™.

Work

CASE
STUDIES

THINKING SHIFTED

HUNGRY FOR REVENUE

DOING THE AMAZING EVERY DAY

Keeping Everyone In Better Spirits

SAVORING NEW OPPORTUNITIES

Smart Strategies Yield Wild Results

THE DISCOVERY OF NEW CONSUMERS

GREATER GAINS
WITHOUT THE PAIN

Services

01.

Market Research

We help you identify and understand the opportunity to engage new multicultural audiences, providing deep insights into their desires and preferences to drive meaningful brand engagement.

02.

Multicultural Campaigns

We develop and launch strategic campaigns that target specific multicultural audiences to expand your reach, activate new consumers and increase your overall market share.

03.

Digital & Creative

We utilize a proprietary digital marketing system to drive performance and ROI, paired with insight-driven strategy and award-winning creative.

04.

Media Buying

We combine our deep understanding of the new media landscape with our expertise in reaching multicultural consumers to develop and deliver powerful media solutions.

PARTNERS

HAPPY CLIENTS
SAY IT ALL

"TGA is an invaluable partner for our global multicultural marketing campaigns. We are pleased with their efficiency, flexibility, and competitive pricing. This agency is a reliable and essential asset to our marketing strategies."

Fernando Delgado
(Former) Global Head of Marketing for CSL Plasma

"I highly recommend this agency for their experience, knowledge of the market, creativity, and full-service capabilities. TGA worked diligently to help us produce effective Hispanic campaigns to meet our target sales in 25 markets."

Noela Searano
(Former) Director of Marketing Hooters of America

"Their "out of the box" thinking is refreshing and delivered prompt solutions to our advertising and sales challenges. TGA was 100% dedicated to our business and ensured that all of our Hispanic initiatives were successful."

John Mantione
Vice President of Fields BMW

"We have enjoyed working with TGA for several years and found them to be extremely knowledgeable and insightful in all our multicultural marketing. I also highly recommend this agency as a provider of qualitative research."

Brett Barnhardt
Treasure Coast President for Southstate Bank

"Anyone interested in finding a voice in the Hispanic Market should hire TGA before your competitor does. They provided critical insight and a clear path to new demographics; and successfully introduced our brands to the multicultural market."

Benjamin Blessing
Chief Operating Officer for NFI

"TGA’s approach to creating campaigns that are authentic, sincere, and unique to the Hispanic people are a pathway to growth and success. The team helped us double the size of our Hispanic audience."

Jeff Stanford
VP of Marketing for Orlando Science Center

TEAM

Piloted by Hernan Tagliani, the leading multicultural marketing expert, our group is a powerful collaboration of the industry’s top talent, innovative companies, and world-changing technologies.