The Group Advertising has been chosen as Fields Auto Group Hispanic agency of record for its 13 stores in the state of Florida. The agency will be handling the Multicultural Marketing efforts for the following brands: BMW, Mini Cooper, Fiat, Dodge, Chrysler, Jeep, Land Rover, Rolls Royce, Bentley, VW, Lamborghini and Mercedes-Benz.
“We are so excited about this great partnership. We are very passionate about quality automobiles and having the chance to handle the Hispanics communications of North America’s premiere luxury auto group, ” said Hernan Tagliani, president and founder of The Group Advertising. “Our agency has already started revving up with innovative creative development, strategic planning, community outreach, and Hispanic media recommendations.”
A commitment to building long-term relationships with their customers has enabled Fields to grow from a single store in 1971 to North America’s premier luxury auto group today.
As one of the fastest growing, national multicultural advertising and PR agencies in the country, The Group Advertising will fuel and drive Fields Auto Group through strategic planning, cultural relevancy, media consultation, digital relevance, and creative execution in the Florida market.
