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Don’t neglect marketing to this growing demographic during the pandemic and beyond
Article originally published on Orlando Business Journal The U.S Hispanic community has become a key contributor in our economic growth, labor force and electorate impact, more than any other population...
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How to boost sales and biz longevity during Hispanic Heritage Month
Article originally published on Orlando Business Journal Hispanic Heritage Month is a great way to recognize and celebrate the culture of a rapidly growing, influential audience, as well as build...
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3 ways your business can — and should — be more inclusive
Article originally published on Orlando Business Journal The U.S. is going through a strong cultural and demographic shift. The death of George Floyd was pivotal for most of the younger...
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5 tips on how your business can survive the coronavirus crisis
Article originally published on Orlando Business Journal Currently, COVID-19 (coronavirus) is changing how we live and work. This experience will make a significant mark in the history of our planet,...
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Multicultural consumers: Soon a ‘make or break’ for corporate America
Article originally published on Orlando Business Journal The United States’ population is evolving. Multicultural consumers now are driving the growth in the nation. This means companies and their brands have...
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Why diversity and inclusion are beneficial for your business success
Article originally published on Orlando Business Journal I recently had the opportunity to speak at the 2019 Philadelphia Diversity & Inclusion conference where C-level executives shared best practices and discussed...
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Try something new: 3 ways to boost your firm’s growth
Article originally published on Orlando Business Journal A couple of months ago, my wife and I were babysitting my 11-year-old niece, and I took her out for breakfast to a...
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Mobile ad technology: 4 powerful takeaways for businesses on the Hispanic market
Article originally published on Orlando Business Journal Technology has fundamentally changed the consumer experience and the marketing rulebook. According to the Nielsen report, 60 percent of U.S. Hispanics were born...
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Reaching Hispanic consumers: 4 ways to get your company on track
Article originally published on Orlando Business Journal Most of corporate America feels the Hispanic market is not a top priority or a profitable consumer, even though national statistics and research...
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