Orlando, FL – August 12, 2024
TGA is excited to announce the acquisition of a new client roster for the agency: Horizon Distributors.
The agency will be in charge of research and strategy development to engage new Hispanic customers and enhance existing relationships. Hernan Tagliani, President-CEO of The Group Advertising said, “We are very happy about this new partnership, as it’s happening at just the right time. Recently, Hispanic entrepreneurship has been growing at a faster rate than white non-Hispanic. In 2021, almost 25% of the entrepreneurs behind new businesses were Latinx. Between 2019 and 2023, the share of self-employed Latinx workers across the country grew by 26%. Also, more than 60% of industry workers identified as Hispanic, Latino, or Spanish origin, a significantly higher share than in the U.S. population (less than 20%). Horizon is well aware of these statics and we as an agency strive to bring more success to this organization.”
About Horizon Distributors
As a professional distributor to the green industry, Horizon Distributors is committed to exceeding their customers’ expectations by providing quality products, innovative services, and professional knowledge. With 91 stores in 11 states, Horizon provides the convenience and buying power of a large chain with the professional service and expertise of a neighborhood store. Horizon Distributors has been serving the landscape and irrigation professional for over 60 years.