The Foundation For Foster Children is working with The Group Advertising (TGA) to create and execute creative concepts in both English and Spanish. The campaign aims to raise awareness, increase donations, promote fostering a child, and shed light on the labor of Foundation For Foster Children. The Foundation provides funding for both child-specific grants and foster children program grants. They assist more than 1500 foster youth who seek their support. An average of 40-60 children each month enter the state’s foster care system. They serve foster children in Orange, Osceola, and Seminole County through different programs.
Hernan Tagliani, President of the ad agency said: “Helping kids is one of the most gratifying things that you can do. In my case, it is something personal that comes from generations in my family” .
This is the first time that the Foundation For Foster Children will have a branding campaign and The Group Advertising is really excited about promoting the amazing work that the Foundation does. TGA is planning to use traditional media such as print, outdoor, and broadcast for this campaign. TGA believes the campaign will be very impactful and will increase the support from all communities.