TGA’s strength wins Blue-Emu brand

After winning a recent agency search, we are thrilled to welcome our new business partner, Nutrition and Fitness, INC. It is an innovative consumer products company that manufactures, markets, and distributes the top-selling Blue-Emu® line of products for muscle, joint, and skin conditions.

Blue-Emu topical emu oil products are odorless, non-greasy and deep-penetrating to soothe joints and muscles. TGA became their national Hispanic agency of record, responsible for all creative, strategic planning, media planning and buying in the USA.

Hernan Tagliani, President and Founder of The Group Advertising said, “NFI is a great addition to the agency. Our team has been working hard and producing eye-opening results for our clients. This win is the result of that hard work and dedication. I am so proud of my team and excited to see the strong results we will generate for NFI.”

About Nutrition & Fitness, Inc

Started in 1988, NFI Consumer Products started with a line of nutritional supplements. In 2002 the company created original Blue-Emu® Super Strength cream, which quickly became the #1 selling over-the-counter muscle and joint cream in the United States. Under the leadership of President and CEO, Susan Gregory, NFI has expanded the Blue-Emu® product line to include Blue-Emu® Continuous Pain Relief Spray, Blue-Emu® Maximum Arthritis Pain Relief Cream, and Blue-Emu® Anti-Itch Cream. Today, NFI currently distributes the Blue-Emu® product line through various retailers representing over 35,000 retail outlets and online.

About The Group Advertising

The Group Advertising (TGA) is a national full-service multicultural advertising and digital firm led by the leading Hispanic communications expert, renowned business speaker, and best-selling author, Hernan Tagliani. TGA headquarters is in Orlando, Florida, with additional offices in Miami and New York. Over the past 13 years, TGA has been a strategic marketing partner to many top Fortune 500 companies. The agency has successfully developed, executed, and succinctly trans-created marketing plans and bilingual communication campaigns that continue to generate higher ROI within the growing U.S. Hispanic and mainstream markets.