The Group Advertising is excited to announce its newest partnership with the famous farm fresh food store, Stew Leonard’s.
The Group Advertising will create and execute a new campaign that promotes the Stew Leonard’s brand to Hispanics. The team will develop a culturally relevant strategy and campaign that resonates with this growing and influential audience. The main objectives are to increase brand awareness, drive traffic to the stores, and develop a fresh revenue stream for the brand. The campaign will have a strong presence in traditional and nontraditional media in the New York market.
Hernan Tagliani, President of The Group Advertising, said, “We are so excited about this new client. We love their history, their culture, and how passionate Stew Leonard Jr. and his team are about their customers. This partnership gives our team another opportunity to prove how highly effective a culturally relevant approach can make when marketing to Hispanics.”
About Stew Leonard’s
Stew Leonard’s, a family-owned and operated fresh food store founded in 1969, has six stores in Norwalk, Danbury, and Newington, Conn. and in East Meadow, Farmingdale and Yonkers, New York. A seventh store location is scheduled to open in Paramus, N.J. in the fall of 2019. Stew’s earned its nickname, the “Disneyland of Dairy Stores” because of its country-fair atmosphere featuring costumed characters and animated entertainment throughout the store that keep children entertained while parents shop. Stew Leonard’s legion of loyal shoppers is due largely to the stores’ passionate approach to customer service: “Rule #1 — The Customer is Always Right”; Rule #2 – If the Customer is Ever Wrong, Re-Read Rule #1.” This principle is so essential to the foundation of the company that it is etched in a three-ton granite rock at each store’s entrance. The company’s culture is built around an acronym for S.T.E.W.: Satisfy the customer; Teamwork gets it done; Excellence makes it better; WOW makes it fun. For more information, visit www.stewleonards.com.
