Orlando, FL – August 4, 2021– The Group Advertising commercial, “Alivio sin Olor,” for Blue Emu has been awarded twice as “Best Branded Content in Television” (42nd Annual Telly Awards) and “Excellence in Marketing Effectiveness” (27th Annual Communicator Awards).

The Communicator Awards is a leading international awards program that strives to highlight top talent in all areas of communication, with their Award of Excellence being the program’s highest honor.

The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies including Netflix, Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, RYOT, Partizan, and Vimeo.

These prestigious awards recognize TGA’s insight, marketing expertise, and strong culturally relevant strategy that has already generated significant results for the integrated campaign, “Alivio sin olor,” for Blue-Emu, the leading brand of odorless pain-relief cream.

“I am so proud of my team for the amazing work they have done for this brand. It really helped increase brand awareness and sales among Hispanics,” comments Hernan Tagliani, president of TGA. “When you have clients who believe in the work you do, then great things happen.”

About The Group Advertising

The Group Advertising (TGA) is a national full-service multicultural advertising and digital firm led by the leading Hispanic communications expert, renowned business speaker, and best-selling author, Hernan Tagliani. TGA headquarters is in Orlando, Florida, with additional offices in Miami and New York. Over the past 13 years, TGA has been a strategic marketing partner to many top Fortune 500 companies. The agency has successfully developed, executed, and succinctly trans-created marketing plans and bilingual communication campaigns that continue to generate higher ROI within the growing U.S. Hispanic and mainstream markets.