HUNGRY FOR REVENUE

Hooters was hungry to reach the Hispanic market, as they are the fastest-growing consumer segment in the U.S. with a purchasing power of over $1.7 trillion. To secure their company's future success, Hooters needed to tap into that strong new revenue stream.

In order to keep business strong, TGA needed to help Hooters develop solid brand recognition with the Hispanic market. However, Hooters was unaware of the potential power of the Latino community, and that was eventually reflected in their sales.

To build a loyal Hispanic following, we “transcreated” their campaigns instead of simply translating them—making sure the messages were culturally relevant to this diverse audience. With engaging messaging, along with partnerships with national Hispanic media, a new Hispanic menu, supporting collateral and promotions, we re-introduced the brand on a national level. We also generated additional excitement through sports sponsorships and soccer tournaments across the country to help further position Hooters as a family-friendly sports restaurant for Hispanics.

Now drawing record crowds for soccer, boxing, and UFC events, Hooters has a loyal new customer base. TGA helped Hooters achieve more than a 20% increment in sales, and secured a stronghold on future business opportunities. Now Hooters has a strong Hispanic following that will continue to grow.

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Call us today at (407) 898-2409 or email at newbusiness@thegroupads.com.

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    ORLANDO (HQ)

    1221 N. Mills Ave., Suite B
    Orlando, FL 32803

    NEW YORK

    1359 Broadway, 3rd Floor
    New York, NY 10018

    MIAMI

    1000 Fifth Street
    Miami Beach, FL 33139

    BUENOS AIRES

    Cap. Gral. Ramón Freire 3251
    Ciudad de Buenos Aires,
    Argentina