Case Study

KEEPING EVERYONE IN BETTER SPIRITS
The campaign achieved remarkable success, driving a 10% increase in sales from the Hispanic community. In response to Florida’s growing Hispanic demographic, ABC also introduced bilingual signage in stores to enhance accessibility and engagement. Once again, cultural relevance proved to be the key driver of success, and a critical factor in effective execution.

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The Holidays have a Special Flavor

The Holidays have a Special Flavor
The Taste of the Holidays
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