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Hispanic Power In The USA
Based on the 2010 census report, the Hispanic population has grown from 35.5 million to 50.5 million in the last decade. One out of every six people and one in...
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Hispanics: Are You Ready For This Demand?
Sometimes when I approach decision makers about the opportunity to reach out to Hispanics they tell me, “Well, I would like to but I am not there yet.” So I ask...
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TGA Lands Estrella TV Orlando
EstrellaTV Orlando has hired The Group Advertising as their agency of record, to help with the branding of this Spanish-speaking network. Estrella TV Orlando is the Central Florida affiliate of...
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Hispanics Are Embracing Technology At A Fast Pace
The Hispanic population is growing at a fast pace and embracing technology even faster. The introduction of smartphones and 4G connectivity has enabled Hispanics to have access to a whole...
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Translations Vs. Trans-Creations
Many times marketing directors, creative professionals, and other people who attend my seminars ask me the following question: Why does the Hispanic community tend to react slowly to my marketing...
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Embrace consumer evolution for corporate growth
Article originally published on Orlando Business Journal This year will bring a seismic wakeup call to many corporations. We all will witness our consumer base transform from a traditional customer...
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How to effectively engage with Hispanic consumers via social media
Article originally published on Orlando Business Journal America is in the midst of a demographic revolution. According to the latest census, more than 40% of consumers in America are multicultural....
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Orlando expert: Here’s how to get more Hispanic consumers to tune into your brand
Article originally published on Orlando Business Journal One of the most important outlets to engage with U.S. Hispanic consumers — the fastest-growing segment within multicultural consumers — is radio. And...
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3 reasons your business should advertise in times of crisis
Article originally published on Orlando Business Journal To achieve business growth after a pandemic, corporations either must get their existing customers to use their products and services more often, increase...
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