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4 ways to boost your holiday profits by marketing to minority consumers
Article originally published on Orlando Business Journal The holidays are right around the corner, and many retail stores are anxious to reach or even surpass their sales goal for the...
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Election 2016: 5 powerful tips to win the Hispanic vote
Article originally published on Orlando Business Journal The million-dollar question for politicians from every party is: How do we win the Hispanic vote? According to an analysis of Census Bureau...
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3 tips to boost your business with Hispanic-owned companies
Article originally published on Orlando Business Journal I recently was a guest speaker for a multinational American corporation’s conference in Cleveland, where I got to see how committed that company...
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3 ways to generate more profits by marketing to Hispanics
Article originally published on Orlando Business Journal I recently met with a marketing executive from a luxury automotive brand who thought that since the average customer who buys his cars...
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iPhone 6: Apple’s chance to grow Hispanic market share
Article originally published on Orlando Business Journal Hispanics are embracing technology faster than the general market. Based on research by Experian Marketing Services featured in the 2014 Hispanic Market Overview,...
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Hispanic Heritage Month: 4 ways to strengthen your brand
Article originally published on Orlando Business Journal Hispanic Heritage Month (Sept 15-Oct. 15) is a memorable time for Hispanics and a great business opportunity for your company. You can create...
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‘Total market approach’ a total fail in reaching Hispanics
Article originally published on Orlando Business Journal There has been a lot of debate about using a “total market approach” when reaching out to Hispanics, especially in regards to their...
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3 ways to better reach the growing Hispanic market
Article originally published on Orlando Business Journal Many decision makers struggling to increase sales and stay ahead of their competition don’t understand how impactful the Hispanic market could be for...
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Direct mail: The power of geo-targeting Hispanic buyers
Article originally published on Orlando Business Journal The market is changing and getting more fragmented. Corporate executives are learning that the key to a successful Hispanic marketing campaign is to...
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