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Grocery wars: 3 helpful ingredients to win Hispanic shoppers
Article originally published on Orlando Business Journal Hispanics have an appetite, and with an estimated purchasing power of $1.5 trillion by 2015, they are an important audience that grocery chains...
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Hispanics online: 5 powerful tips to boost your website
Article originally published on Orlando Business Journal Digital marketing has rapidly evolved the way we connect with people, consume headlines and create our perception about brands. The ever-growing use of...
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3 ways to enrich your brand by marketing to wealthy Hispanics
Article originally published on Orlando Business Journal Hispanics are the fastest-growing consumer market in the U.S., and upscale Hispanics are the most influential segment since the baby boomers, so it’s...
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Tips on tapping into the multibillion-dollar Hispanic tourism market
Article originally published on Orlando Business Journal Tourism is one of the world’s largest industries and is the No. 1 industry in Central Florida and the Sunshine State. In fact,...
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Lost in translation: 3 ways your firm can create a better Spanish website
Article originally published on Orlando Business Journal When it comes to creating a Spanish website, things easily can get lost in translation. For example, health coverage enrollment under the Affordable...
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4 tactics to develop the right Hispanic marketing plan
Article originally published on Orlando Business Journal The success of a Hispanic marketing campaign relies on a series of controllable and uncontrollable factors that will determine the end result. However,...
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4 ways to improve your firm’s Hispanic marketing strategy
Article originally published on Orlando Business Journal Hispanics are no longer a sub-segment of the economy. They played an important role during the last presidential election and are emerging as...
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How to translate the Hispanic culture into big business
Article originally published on Orlando Business Journal The Hispanic community is growing at a fast pace. They are getting embedded into mainstream culture and emerging as a powerhouse of economic...
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4 social tips to attract loyal Hispanic consumers
Article originally published on Orlando Business Journal If your firm hasn’t adopted a strategy to reach out to Hispanics via social media, you’re missing out. Consider: Social media is affecting...
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