DREAM BIG! TGA wins “Excellence” for CSL Plasma Multicultural Campaign

TGA is excited to win another prestigious award, “Excellence” at the 29th ANNUAL COMMUNICATOR AWARDS. The GOLD award applauded the CSL Plasma “Dreamers” multicultural and multi-channel campaign. Winners of this international creativity competition were announced by the Academy of Interactive and Visual Arts on May 2nd, 2023. With over 3,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

Hernan Tagliani, President of the Group Advertising remarked, “We are so thrilled about this recognition. My team has been working hard on this multicultural campaign that generated success for our client, CSL Plasma. I am proud of my team and thankful to our client for believing in us. Hard work paid off!”

Thank you to the team at The Advertising Group for your partnership and stewardship of our Brand.  We’re very happy for the recognition and the amazing work they did for our business and the focus on our multicultural donor audience said Fernando Delgado, Global head of Marketing at CSL Plasma.

Winners who received the competition’s highest honor, the Award of Excellence, along with CSL Plasma, include Bank of America, Groove Jones, PBS, Hearts & Science, and Pepsico. To view the full winners list, visit communicatorawards.com.

“The submissions for the 29th season of The Communicator Awards’ were some of the most diverse and powerful yet,” said AIVA managing director Lauren Angeloni. “I am truly blown away by the quality of the work. I want to congratulate all of the honorees for their well-deserved wins. I also would like to extend deep and sincere thanks to our jurors, who gave so much time and care in the face of this massive undertaking.”

 About The Communicator Awards: The Communicator Awards is the leading global awards program honoring creative excellence for marketing and communications professionals. Founded nearly three decades ago, The Communicator Awards is an annual competition recognizing the best in advertising, corporate communications, public relations, and design. This year over 3,000 entries were considered from ad agencies, digital agencies, production firms, in-house creative & communications professionals, graphic designers, design firms, and public relations firms. The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts (AIVA), an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including, GE Digital, Spotify, Condè Nast, Disney, Accenture Song.

About The Group Advertising: The Group Advertising is a national full-service, data-driven advertising and digital agency with proven strengths in multicultural marketing, innovative digital strategies, standout creative, and research backed CX and UX for B2C and B2B clients. We don’t translate campaigns, we trans-create them. We make brands culturally relevant. Our team brings exceptional experience and intuitive perspectives working with brands from diverse industries such as: retail, pharma, attractions, automotive, hotels, financial, education, luxury brands, and more. Our Transcreational Marketing Approach is a proven strategy that digs deeper, puts us right in the customers’ shoes, defining what’s important to them, and reveals their specific touchpoints, so you can genuinely connect with and activate them on a more meaningful, sustained level.